Surfs Up is a retro surf shop located in coastal California, founded by local surfer Kai Slater. The brand embodies the laid-back, "sup bro" vibe of the beach lifestyle and prides itself on being both friendly and knowledgeable. The shop's retro aesthetic and laid-back atmosphere evokes memories of the golden age of surfing and make it a destination for both locals and tourists alike. A brand identity that feels warm and invitingbut high quality and fun at the same time. Deliverables include Brand identity, Stickers and Surf board design.